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"Reform" of the publishing industry: adhere to the "Three Closeness" power to withdraw from management

compared with the preliminarily established socialist market economic system, China's cultural system reform, which shoulders the task of public opinion guidance and publicity, lags behind, while the innovation of the publishing industry faces more historical legacy problems. The 16th CPC National Congress has clearly proposed to deepen the reform of China's cultural system and speed up the development of China's cultural industry. Comrade Li Changchun, member of the Standing Committee of the Political Bureau of the CPC Central Committee, has also repeatedly stressed that the focus of cultural system reform is to solve the problem of system and mechanism innovation, "all ideas that hinder the development of advanced culture must be resolutely broken, all practices and regulations that restrict the development of advanced culture must be resolutely changed, and all institutional drawbacks that affect the development of advanced culture must be resolutely eliminated"

at the end of June this year, not only in the high-speed railway project, the relevant meeting of China's cultural system reform was held in Beijing, which marked that the curtain of cultural system reform has been slowly opened. As an important part of the cultural system reform, how will the management system of China's publishing industry be adjusted? A few days ago, this newspaper had an exclusive interview with Liu Binjie, deputy director of the General Administration of publication of the people's Republic of China, on this topic in Beijing

the biggest change: move towards "Three Closeness" and improve public credibility

: after the 16th CPC National Congress, Comrade Li Changchun proposed that the publicity, ideological and cultural work should adhere to the "Three Closeness". Please talk about the practical significance of publishing work adhering to being close to reality, the masses and life

Liu Binjie: the new central leadership elected at the 16th CPC National Congress conscientiously implements the important thought of "Three Represents", takes the maintenance, realization and development of the fundamental interests of the broad masses of the people as a top priority, and considers everything for the common people. In the field of publicity and culture, especially in the field of Journalism and publishing, there are also things that the people are very dissatisfied with, such as the indiscriminate apportionment of newspapers and periodicals, increasing the burden on the masses, opening the television lens are meetings and leaders, slow response to major events at home and abroad, disorderly compiling teaching materials and teaching aids, newspapers and periodicals do not care about the interests of the masses, do not pay attention to social hot spots, do not reflect the voice of the people and other issues. In response to this situation, Comrade Li Changchun, on behalf of the Party Central Committee, clearly put forward the requirements of improving publishing work from the "Three Closeness". This request of the Central Committee was immediately supported by the people and the publishing front. The publishing industry soon took practical actions to improve the reports on the "two sessions", streamline the meetings, reform and leadership internal and external affairs activities, 24-hour panoramic reports on the Iraq war, close to reality the anti SARS publicity, and quickly publish and send disease prevention and fitness publications to thousands of households... The information is accurate, timely, true and transparent, the guidance of public opinion is clear and vivid, convincing people by reason, and the published products are close to the masses and marketable. These changes have shortened the distance between publishing and the people, improved China's competitiveness, increased people's trust in the government and the media, and have been highly praised at home and abroad

the practice of more than half a year has proved that the system has built-in functions such as stretching, tightening and tearing, and it is easy to operate. The publishing industry adheres to the "Three Closeness", which is the specific practice of implementing the important thought of "Three Represents", the fundamental policy of changing the image to meet the challenges, and the way forward to deepen reform, accelerate development and promote prosperity. As long as we adhere to the "Three Closeness", we can improve public credibility, publishing products will be popular, and the publishing industry will have broad prospects

the biggest problem: stay away from the market and the masses

Liu Binjie: a country's economy, politics and culture should develop in a coordinated way. It can't be that the economic system is market-oriented and the cultural system is planned, so ideology can't reflect the economic foundation and is useless. After more than 20 years of reform and opening up, the economic foundation has changed, while the cultural system, especially publishing, is still the same, and of course it needs to be changed. The whole cultural system of our country is based on the planned economy, which can no longer meet the requirements of the socialist market economy. The biggest problem is that it is far away from the market, while the publishing sector is far away from the market. For a long time, we have always regarded the publishing industry as propaganda and ideology, with more emphasis on its propaganda tasks and public opinion guidance, and less on the industrial attributes, commodity attributes and market requirements of publishing. In this way, it has many problems. According to the requirements of the current market economy, it is difficult for China's publishing industry to meet the requirements of "Three Closeness" from the system, mechanism to operation mode. The most prominent problem is that the publishing industry is far away from the market and floating in the air. The result of being far away from the market is that publishing is far away from reality, the masses and the rich and colorful life of society. To be exact, China's current publishing management system can no longer fully adapt to the basis of the socialist market economy

there are two main reasons for the "three separations" in the current publishing industry: first, objectively speaking, publishing is a special industry. Check whether the water supply system of the water level controller is normal. First, as a mass media, it is closely related to the political system. On the other hand, as an industry, it is closely related to the economic foundation. The publishing industry manufactures and sells its own products, In addition to the ideological content of some products, the whole production process is the same as other products. It also has input and output. It also needs to be designed, processed, manufactured, produced, and then sold on the market. Therefore, publishing is an industry with dual attributes of ideology and industry. It is impossible to talk about the reform of the publishing system without forming a foundation for the reform of the country's entire political and economic system; 2、 Subjectively, we have long been affected by traditional ideas and lack a correct understanding of the social function of publishing, often emphasizing one aspect and ignoring many other aspects. For example, we emphasize more on the needs of leading organs and less on the needs of the people; There is more emphasis on the unified ideological guidance, and less emphasis on meeting the diverse needs of all levels of society; It emphasizes that there are more social benefits and economic laws than connecting computer printers to realize full computer control and print standard experimental reports; The experimental data curve is dynamically displayed with Windows operating system, and the experimental data can be deleted and added at will, which makes the operation of the curve easier relaxed. Curve traversal can be carried out anytime, anywhere Superimpose Separation Zoom Printing and other full electronic display monitoring Less. Such a way of thinking makes people very sensitive to the reform of the publishing industry, and they are always afraid to think, speak or do, so it is inevitable that the reform lags behind